Anthony Painter
Anthony is a construction professional with more than 24 years of experience in residential construction with a bachelors degree in Construction Management + Cert 4 in Waterproofing + WHS Officer
The 5 Stages of Customer Awareness: A Homeowner's Guide to Residential Construction Marketing
Navigating the residential construction process for the first time? This guide breaks down the five crucial stages of customer awareness you'll encounter. From problem recognition to post-purchase evaluation, arm yourself with the knowledge to make informed decisions.
What are "standard allowances" for colour selections?
Navigating the specification selection process is crucial when building your dream home. This article delves into the complexities of choosing the right level of inclusions, categorised into bronze, silver, and gold tiers. Learn how these choices impact your home's quality, functionality, and cost.
Beyond the Buzz: How Project Builders Really Use TOF, MOF and BOF Marketing Strategies
Curious about the influx of ads for new housing developments? This article explores the marketing tactics used by project builders, dissecting the 'funnel' method from awareness to purchase. Understand marketing strategies and make informed choices for your significant investment.
Fear, Greed and FOMO: The Emotional Marketing Tactics You Fall For
Understand emotional marketing's secrets and spending manipulation. From FOMO to greed, learn marketer's tricks to override rational thinking. Resist impulse buys, make informed choices, outsmart marketers!
C15: Your Ultimate Painting Inspection Checklist (from design to execution)
You don't need to be a painter to ensure a top finish on your new home. In this post we walk you through our painting checklist to help you oversee your builder's painting work, protect your investment, and ensure a best result.
C14 Checklist: The Homeowner’s Guide to Ceramic Tile Design & Installation
Planning ceramic tiling in your new home? The C14 Ceramic Tile Design & Installation Checklist is your step-by-step guide to getting it right the first time. From material selection to installation quality checks, we break it down so you can protect your investment and avoid costly rework.
C12 The Fixing Stage Checklist: Your almost done!
The fixing stage is when plasterboard, cornices, joinery and tiling lock your home’s interior in place. I’ll walk you through the C12 Fixing Stage Checklist that helps you inspect gyprock, joinery, eaves, and tiling to avoid future issues.
