Everyone has an opinion, and here’s ours. With a touch of humour, we explore residential construction and life’s quirks, surrounded by like-minded folks.
Curious about the influx of ads for new housing developments? This article explores the marketing tactics used by project builders, dissecting the 'funnel' method from awareness to purchase. Understand marketing strategies and make informed choices for your significant investment.
Unveil emotional marketing's secrets and spending manipulation. From FOMO to greed, learn marketer's tricks to override rational thinking. Resist impulse buys, make informed choices, outsmart marketers!
Emotional labour is more than a buzzword; it's a competitive edge in residential construction. Learn how it can set your company apart in a sea of low-cost options.
Discover how Australia can build smarter, more energy-efficient homes by learning from Texas. From thermal mass to ventilation, this article explores advanced techniques that regulate indoor temperatures and slash energy costs.
The choice of roof colour in your home is more than just an aesthetic decision; it has real implications for the local climate. This article offers a discussion of the scientific, aesthetic, and practical aspects of roof colours.
This article delves into the commodification of residential construction and advocates for a more human-centered approach. Learn how focusing on craftsmanship, community, and connection can transform houses into homes that nourish our humanity.
Ready to hire a contractor? Think again. Many contractors use methods that don't align with regulations or Australian standards. This article reveals why you might hear, "We don't do it that way here," and how such shortcuts can risk your home's quality and safety. Learn to protect your investment.
The Australian dream of home ownership is within reach, but the country's housing boom may be both a blessing and a curse for first home buyers. Housing is one of the main pillars of Australia's economy, driving job growth and supporting the major banks.
Despite the advancements in building science, many new homes remain energy sieves. Why? The focus of most project builders is on profits rather than energy efficiency. As homeowners pay top dollar for new homes, they later find themselves burdened with high energy costs.